It’s a buyers’ market today, and customers have more choices than ever before. The market is more and more competitive, many sellers offer free or high discounted items, and they call it cheap. The customers are commonly misguided by this term so let us distinguish the word cheap from affordable in the context of purchasing products.
If a product is cheap, that indicates less price and compromised quality. Yes, for sure people want to save their money. They don’t wish to spend much on the products. So, they settle for a cheap purchase. And what happens, they end up with difficulties and problems.
Let’s take the purchase of a suit as an example. If you end up buying a cheap suit, it gets spoilt after wearing it twice or thrice. In contrast, buying an affordable one balances cost with premium value.
For BRANDS, affordability is all about enabling customers to buy their products without compromising their quality. Their mission and continuous efforts to make every man own a suit opened the ways to cater to them with affordable suits and, they call it affordable luxury. They are now privileged with the populating number of their loyal customers.
BRANDS is a house of 5 suit brands called DKS, Jack Morgan, Mosaique, Francisco Tolli, Binnino, and Alberto Paolucci. Each brand is characterized by its fabric, stitch, patterns, cut, and fit. But the common feature that every brand entitles is its affordability. Decades of experience in designing, processing, and selling made them one of the pioneers in the industry which stands among the people who need a quality suit without burning their money.
Visit their shops in Zahia City Center and Sahara Center in Sharjah and check out their online store at www.brandsco.com
